If you’re running the show for a small to medium-sized retail or food and beverage business, you know the hustle of getting customers in the door. Digital ads and emails are part of the mix, but let’s shake things up with a multi-channel strategy that’ll have your audience buzzing. By blending direct mail, QR codes, SMS, and a dash of gamification with a Scratch and Win twist, you can spark excitement, drive traffic, and keep folks coming back. Ready for the details for this creative multichannel marketing strategy? Here’s how to make it happen.
Step 1: Direct Mail That Stands Out
In a world of inbox overload, a physical mailer still has that wow factor. Send your customers a snappy postcard with a hook like, “Hey [Name], Scratch Your Way to Something Special!” Make it personal—mention their last purchase or visit (e.g., “Missed you since that latte last month!”). Don’t just push a discount; tease a fun surprise they can unlock. That’s where the QR code steps in.
Step 2: QR Codes that Draw Them In
Add a bold QR code to your mailer with a call-to-action like, “Scan to Play Scratch and Win!” QR codes can integrate SMS opt-in functionality directly, making it a smoother experience for the customer while keeping the process actionable and data-driven for the marketer. How? The QR code can trigger their messaging app to auto-populate a text—like “SCRATCH” to 12345—ready to send with a single tap. It’s a seamless bridge from mailbox to the customer's text message inbox, and it’s trackable, so you’ll know who’s joining the fun. No forms, no friction—just a fast, modern way to say, “Hey, let’s stay connected!” It’s sleek, simple, and feels fresh—perfect for busy shoppers or foodies on the go.
Step 3: SMS to Keep the Conversion Alive
After they send the text to opt in, the opt-in autoresponder can include the unique link to the digital scratch-off game. Use SMS to engage customers, send promotions, and stay top-of-mind. Why SMS? Because 98% of texts get opened, usually in minutes—it’s your direct line to their pocket. Send a warm welcome like, “Hey [Name], you’re in! Scratch now to see your prize: [link].” Then, keep them hooked with timely texts like, “Your deal expires soon—pop in this week!” Short, friendly, and to the point.
Step 4: Gamification with Scratch and Win
Here’s the fun part: that landing page they hit? It’s a digital Scratch and Win game. They swipe to uncover their prize—maybe 20% off their next purchase, a free coffee, or a mystery treat. That scratch-off thrill makes your brand the one they’ll rave about over brunch or at the checkout line. Follow up with a text: “Sweet move, [Name]! You scratched a freebie—claim it by [date]!” It’s not just a deal—it’s an experience they’ll want to repeat.
Why This Strategy Works for Your Business
Direct mail: Grabs attention and feels special—great for targeting locals near your shop or café.
QR Codes: Bridges offline to online, giving you data on who’s engaging.
Scratch and Win: Turns a simple offer into a playful, shareable win—boosting loyalty and chatter.
Now, let's imagine the customer journey:
A customer scans your postcard, sends the pre-populated text message to opt in for text offers and the link to play the scratch-off game, scratches reveal their surprise discount, and swings by to redeem it—all before their lunch break. You’re looking at more foot traffic, happier customers, and a campaign you can tweak for every season or promotion.
Getting Started
We work with you to accomplish your goal!
You may want to start small, depending on the size of your company. Track QR code scans, SMS opt-ins, game engagements, and prize redemptions.
Contact us for your SMS and pair it with a free QR code generator and our Scratch and Win game. When you see the uptick—and you will—roll it out bigger. Bonus: tie it to a theme like “Scratch into Spring Savings” or “Unwrap a Tasty Deal” to keep it fresh.
Ready to rev up your marketing game? This isn’t just about discounts—it’s about making your retail shop or food and beverage spot the one customers can’t stop talking about.
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